1) Financial Performance Overview
- Total company revenue grew 3.5% YoY to $1.48 billion.
- HOKA revenue increased by 7% to $677 million; UGG revenue rose 4% to $786 million.
- Diluted EPS was $2.31, benefiting from $0.28 in IEEPA tariff refunds; without this, EPS was $2.03, up 11.5% YoY.
- Gross margin improved to 60.5%, up 430 basis points YoY, with a 310 basis point benefit from tariff refunds.
- SG&A expenses rose to $506 million, reflecting a 6% increase, but were below expectations due to disciplined cost management.

2) Brand Performance and Strategy
- HOKA's growth was driven by strong wholesale performance (up 9%) and steady DTC growth (up 4%).
- UGG's wholesale grew 7%, but DTC declined by 8%, indicating a shift in consumer purchasing behavior towards "buy now, wear now."
- The company is prioritizing margin preservation and brand integrity over chasing short-term revenue, especially in a competitive U.S. market.
- International markets, particularly APAC, showed strong growth, while EMEA faced logistics challenges impacting revenue.

3) Market Challenges and Consumer Behavior
- Increased promotional activity in the U.S. athletic footwear market pressured DTC sales, leading to a more cautious outlook.
- Consumers are becoming more selective, focusing on immediate needs and discounts, which affects purchasing patterns.
- The company is addressing operational issues with its European logistics provider to mitigate future disruptions.
- The competitive landscape remains promotional, but Deckers aims to maintain full-price selling to protect brand health.

4) Operational Plans and Product Innovations
- Deckers is focused on product excellence, with a robust innovation pipeline for both HOKA and UGG.
- Upcoming launches include the Bondi 10 and Mach Pro, aimed at reinforcing brand positioning and expanding market share.
- Marketing efforts will be enhanced to connect more effectively with consumers, leveraging storytelling and engagement strategies.
- The company plans to maintain disciplined cost control while investing in initiatives that support long-term growth.

5) Guidance and Outlook
- For fiscal year 2027, revenue is expected between $5.7 billion and $5.725 billion, with HOKA projected to grow high single digits and UGG low single digits.
- Gross margin is anticipated to be around 58.5%, reflecting ongoing tariff benefits and disciplined expense management.
- Third-quarter diluted EPS is expected in the range of $3.52-$3.60, including an IEEPA benefit of approximately $0.24.
- The call did not provide specific details on the impact of promotional activities on future quarters, leaving some uncertainty regarding market conditions.

Bottom line: Deckers Brands is navigating a challenging retail environment with a focus on maintaining brand integrity and profitability. While short-term growth expectations have been tempered, the company's strategic emphasis on innovation and disciplined cost management positions it well for sustainable long-term growth.