adidas AG

XETRA: ADS.DE

Stock price

168.75 EUR

(-40.43%) 5 years

Financial Performance

Share

5Y price score: (62)

Help

The price score is a basic measure of the stock's performance against the S&P 500 Index over a five-year period.

A score of 100 indicates that the stock did as well as the S&P 500 Index.

A score below 100 means the stock underperformed the index, while a score above 100 means it outperformed the S&P 500.

10Y return: 25.6%

DATE RANGE:

%

ㅤ

By default your notes are visible only to you.

129.9

52-week range

188.8

168.75

Your model inputs

Required return / cost of capital
%
FCFF terminal growth rate
%

Your fair value & Margin of safety

To calculate fair value based on cost of capital and terminal growth assumptions above, please select free cash flow forecast.

Forecast:

Valuation

Free Cash Flow Yield

Help
FCF Yield TTM = Trailing Twelve Months free cash flow per share / current market price per shareLearn more

5.9 %

Dividend Yield TTM

1.7 %

Market cap

28,529

Price / Earnings TTM

Help
P/E TTM = current market price per share / Trailing Twelve Months diluted earnings per shareLearn more

21.8

Price / Book TTM

5.4

PEG TTM

Help
Price/Earnings-to-Growth ratio = P/E TTM divided by most recent annual diluted earnings per share growth rateLearn more

0.3

Earnings growth and return

LTM

5YR

10YR

Total return (price & dividends)

2 %

(37) %

25.6 %

Free cash flow per share growth

1,056.6 %

(71.3) %

(46.4) %

Earnings per share growth

(2.4) %

239.4 %

138.1 %

Founded: 1,905

Employees: 64,394

Business Summary:Globally, adidas AG is involved in the creation, development, distribution, and marketing of athletic and sports-inspired lifestyle merchandise. Under the well-known adidas brand, the company's offerings include footwear, apparel, and a variety of accessories such as bags and balls. These products are made available to consumers through a multifaceted retail network, encompassing approximately 2,200 company-owned stores, dedicated franchise outlets, shop-in-shops, wholesale partnerships, and direct e-commerce channels. Originally founded in 1920 and based in Herzogenaurach, Germany, the entity was formerly named adidas-Salomon AG before adopting its current name in June 2006.

Q&A

Get answers on financials, industry, fundamentals or other questions.

Contribute

By providing well-researched and detailed answer you increase your chance of becoming Top Contributor. TopFunds is free for all top contributors. Learn more

Fair Value Reference Estimate

Latest Earnings Call Takeaways

2026 Q3 (Oct 29, 2026)

1) Strategy & Leadership - CEO Bjørn Gulden expressed optimism about the brand's performance, particularly in China, where adidas is gaining market share. - The company is focusing on a local empowerment strategy to better connect with consumers in different regions. - The leadership transition is underway, with CFO Harm Ohlmeyer stepping down and Birgit Kretschmer set to take over in the new year.

2) Financial & Segment Results - Q3 2026 revenue reached EUR 7.2 billion, a 7% increase in currency-neutral terms and a 9% increase reported. - Gross margin improved to 54.3%, aided by a EUR 200 million tariff refund. - Operating profit for the quarter was EUR 1.08 billion, marking a 37% increase YoY, with net income at EUR 711 million (EPS of EUR 4.06). - Year-to-date sales totaled EUR 20.6 billion, with an operating profit of EUR 2.287 billion, nearing the full-year guidance of EUR 2.3 billion.

3) Problems / Headwinds - The lifestyle footwear market remains challenging, with significant discounting affecting growth. - European wholesale performance was down 4% in Q3, partly due to a successful SAP migration that shifted sales to Q4. - The company is cautious about inventory levels, particularly in Europe and North America, where over-inventory issues persist.

4) Operational or Product Plans - adidas plans to invest EUR 100 million in Q4 to streamline costs and improve efficiency for 2027, including potential write-offs of underperforming assets. - The company is focusing on performance categories, which are currently experiencing strong growth, while lifestyle footwear faces challenges. - There is a strong emphasis on innovation, with new products in running and apparel expected to drive future growth.

5) Guidance & Outlook / Investor Angle - For 2027, adidas expects high single-digit growth, with a focus on maintaining a balanced contribution from footwear and apparel. - The company aims for an EBIT of EUR 2.5 billion for the full year, factoring in the EUR 100 million investment in Q4. - The leadership is optimistic about the brand's ability to capture market share and improve profitability, despite current challenges in the lifestyle segment.

Bottom line: adidas is navigating a complex market landscape with strong performance in key areas, particularly in China and performance categories. While challenges remain in lifestyle footwear and European wholesale, strategic investments and a focus on local empowerment position the company for continued growth and profitability.

adidas AG — Financial Overview, Stock Price, Market Cap

adidas AG is a company. Founded in 1905. As of October 30, 2026, the company's market capitalization is $28529360831 with a current stock price of $168.75.